An organic marketing technique on social media platforms that uses endorsements and product mentions from influencers – Individuals who have a dedicated social media following and are viewed as experts within their niche audience. Influencer marketing works because of the high amount of trust that social influencers have built up with their regular content, followers, and recommendations from them serve as a form of social trust to your brand’s potential customers.
In the last three years, the number of Google searches for “influencer marketing” has increased by 1500%. It’s clear that influencer marketing is here to stay. But what does the future of influencer marketing hold?
Influencers can deliver multiple benefits to brands in the form of enhanced visibility, engagement, credibility, and revenue. Moreover, they turn out to be more cost-effective than paid advertising, trade shows, and exhibitions. Influencer Marketing matters because it gives brands a wide variety of organic reach for showcasing their product and services to a huge audience.
When Instagram first released its feature - Instagram Live, the uptake wasn’t that quick, until this feature got promoted with influencers and brands like Gucci, Oysho, and Business of Fashion bringing out live classes on art, cooking workshops, live interviews in the live sessions. Since, chat room involves no scope for editing, changes, or staging shots, it makes its audience niche to connect in a more natural way.
As the influencer industry becomes more regulated and streamlined, more brands are making it the mainstay of their marketing by formulating always-on campaigns. All in all, the influencer marketing industry is ripe with opportunities for those who are ready to adapt quickly to the evolving industry standards and trends.
If you want to become an influencer in 2021, you need to cultivate substantial followership and engagement on your continuous uploaded content on your target platforms. You can network with reputable influencers and engage in relevant user groups to gain visibility and new followers. It's better late than never.